ONLINE MEDICINE SITE HIMS HIRES MELISSA WALTERS AS CMO

Online prescriptions site Hims has hired former Lyft executive Melissa Walters as its first chief marketing officer. This move comes after a New York Times story about “restaurant-menu medicine” companies like Hims, which operates in a grey area of sorts connecting patients with doctors who prescribe without conducting in-person exams.  According to Hims founder and CEO Andrew Dudum, the story in the New York Times “didn’t really articulate anything we felt was out of clinical protocol and outside standards.” Walters will be tasked with telling the story in a more positive fashion.