UNITEDHEALTHCARE INKS BUNDLED MATERNITY CARE PAYMENT PROGRAM

U.S. insurer UnitedHealthcare launched a value-based payment program that bundles payments for maternity care costs such as prenatal services, deliveries, and postpartum care into a one-time rate. 

The goal is likely to incentivize doctors to provide the best, most efficient care by reimbursing based on value instead of volume. The program is launching with two providers, New Jersey-based Lifeline Medical Associates and Texas-based Privia Medical Group – Gulf Coast; UnitedHealthcare plans to expand the program to 20 providers by 2020.